For immediate release Thursday 10 December 2009
Aussie 100% carbon neutral wine the toast of Copenhagen
The worlds first 100% carbon neutral range of wines
based on the international standard for
Life Cycle
Assessment is the wine of choice, naturally, for dignitaries and consumers in Copenhagen as the worlds most
important environmental forum continues this week.
Taylors Eighty Acres wines from the Clare Valley, South Australia have been specially requested for an official
function in Copenhagen today, Thursday 10 December to be hosted by Louise Hand, Australias Ambassador
for Climate Change.
The Ambassador for Climate Change is the lead Australian negotiator within the United Nations Framework
Convention on Climate Change and the head of the International Division of the Department of Climate
Change.
Mitchell Taylor, third generation CEO of Taylors Wines is delighted to provide his wines to the function.
Were thrilled to supply our wines to such an important group of environmental leaders during the biggest
environmental conference the world has ever seen.
We hope our contribution is just one of many for the sustainability of our environment. Climate change will
affect the global wine industry greatly and our family business treats this issue very seriously, said Taylor.
Last week, Taylors signed a deal to distribute the Eighty Acres range in Denmark. Consumers will have
access to the wines through Crown Plaza Copenhagen, the worlds first low energy and carbon neutral hotel,
Copenhagen airport and various embassies through Peter Justesen.
The Eighty Acres range of Taylors Wines was made 100% carbon neutral this year and released to the
Australian market in September 2009. The total carbon footprint is based on a full Life Cycle Assessment
(LCA) model compliant to ISO14044. This means that Taylors has offset all emissions associated with the
Eighty Acres range of wines from bud-burst in the vineyard to the disposal of the empty bottle a huge feat
for this 40-year-old family business.
To assist with the reduction of emissions, Taylors has moved the Eighty Acres range into O-Is new Lean +
Green lightweight bottles. This new glass bottle is almost 40% lighter than the original glass used and
delivers a reduction in CO²e per bottle of more than 15%¹.
Taylors Eighty Acres available in Australia for RRP $13.95.
ENDS
For further information or images, please contact Gillian Martin from Liquid Ideas on 02 9667 4211 /
gillianmartin@liquidideas.com.au
1
OI-30570 and OI-30571 versus OI-30163