'Green Olympics' Success: Haier Plays a Major Role in Making Beijing 2008 'Green'
BEIJING, Aug. 23 /Xinhua-PRNewswire-AsiaNet/ --
As we approach the closing ceremony of the Beijing 2008 Olympics, The Organizing Committee and the
city of Beijing have been praised many times for the success of the Olympic Games, and especially the
Green Olympics. Haier, the world's fourth largest white goods manufacturer and the official white goods
sponsor of the Beijing 2008 Olympic Games is proud to have contributed to the green efforts in Beijing and
the co-host cities by providing environmentally-friendly and energy-efficient home appliances to all Olympic
venues.
In pre-Olympics reports, Greenpeace and the United Nations Environment Programme (UNEP) have
recognized the efforts of the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG),
the City of Beijing and the co-host Cities.
The UNEP report (Beijing 2008 Olympic Games - An Environmental Review) and UNEP executive
director, Achim Steiner, have noted that Beijing has exceeded its goals in most areas, making the city more
green and leaving an environmental legacy for all residents in Beijing. The report praises the use of clean
energy and energy saving solutions in Olympic venues.
In a report released before the Games started (China after the Olympics: Lessons from Beijing), the non-
governmental organization Greenpeace recognized efforts made by Beijing 2008 Games organizers and
sponsors to improve the environment situation and reduce pollutions in Beijing. Greenpeace listed Haier in
the "Key achievements" section, giving credit to the Company for promoting prototypes of climate-friendly
and energy efficient solar-based HFC-free air-conditioners.
Haier actively participated in the efforts to reduce the environment footprint of the Olympic Games as part
of the "Green Olympics" by providing over 60,000 green products to all the Olympic venues in Beijing and
co-host cities. Solar energy powered air-conditioners and water heaters drastically reduce the need for the
highly polluting coal based energy. Energy and water-efficient washing machines have been installed in the
Olympic Village and Media Village. 530 of those are detergent-free, further reducing the stain on the
environment.
"Haier has been very supportive of the "Green Olympics" efforts from the beginning of their sponsorship.
We are grateful for their efforts, helping China organize the most green Olympics ever with their advanced
environment-friendly appliances installed in all Olympic Venues," said Mr. Chen Feng, DIRECTOR of
Marketing Department Deputy, Beijing Organizing Committee for the Games of the XXIX Olympiad
(BOCOG)
"Haier's efforts for greener products will not stop with the Olympic Games. Haier pledges to continue
developing home appliances that are ever more environment-friendly and energy-efficient, not only for the
China market, but also for consumers all around the world," said Haier Group SVP Mr. ZHOU Yunjie.
Please find Haier Olympic video information via this website:
About Haier Group Co. Ltd
Founded in Qingdao, Shandong province, China, in 1984 under the leadership of ZHANG Ruimin, its
current Chairman and CEO, Haier Group is the world's fourth largest white goods manufacturer. Haier is
one of the best known Chinese brands in the world, with distribution in over 160 countries. Haier employs
50,000 people, including 10,000 outside China.
For more information, please contact:
Ms. HAN Xiaohua
Haier Group
Tel: +86-150-1037-8047
Email: hxh@haier.com
Mr. Simon VERICEL
Hill and Knowlton China
Tel: +86-10-5861-7570
Email: simon.vericel@hillandknowlton.com.cn
SOURCE Haier Group Co. Ltd
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