MEDIA RELEASE
For immediate release
11 November 2009
South Australia’s demand for air conditioning boils over
The current heatwave has caught South Australians off guard, with figures from Yellow Pages
®
showing
demand for air conditioning at record levels.
On Monday and Tuesday this week, the number of searches on yellowpages.com.au for air conditioning
and home cooling jumped by more than 400% compared to searches on the same days over the last four
weeks
And with soaring temperatures expected for the rest of the week, Stephen Ronchi from Yellow Pages
®
said the demand was set to continue.
"With the hot weather hitting in successive days, people are looking for some relief and turning to Yellow
Pages
®
in record numbers.”
“The good news is Yellow Pages
®
has more than 400 businesses providing home cooling products and
services in South Australia so people can be sure of getting help to cool off now and for the rest of the
summer," he said.
-ends-
Media enquiries:
Stephen Ronchi, Yellow Pages, mob: 0417 138 649, email: stephen.ronchi@sensis.com.au
® & TM Registered trademark and trademark Telstra Corporation Limited (ABN 33 051 775 556)
About Sensis:
Sensis is Telstra’s advertising business and Australia’s leading directories information resource, helping Australians find, buy and
sell. Sensis delivers innovative and integrated local search and digital marketing solutions via print, online, voice and mobile
channels to connect Australians 24 hours a day, seven days a week. Sensis’ powerful, multi-channel portfolio provides an
unparalleled local information source incorporating the White Pages® and Yellow Pages® directories; the MediaSmart digital
advertising business; the Whereis® digital mapping business; the Citysearch® entertainment and lifestyle website; the
sensis.com.au search engine; the 1234 operator-assisted, premium voice information service; and the accommodation website
gostay.com.au. Sensis is also a partner in some of China’s most popular websites including real estate and home furnishings
website, SouFun.com; auto websites Autohome.com and Che168.com; and digital devices websites IT168.com and PCPop.com.cn.
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