MEDIA RELEASE PR36408
Masada Partners With Entrepreneur Robert H. J. Lee to Lead Green Energy Initiatives in China, Asia
NEW YORK, Oct. 5 /PRNewswire-AsiaNet/ --
US-based Masada Resource Group announced today in New York that the company has partnered with international
entrepreneur and California-based business icon Robert H. J. Lee to lead green energy initiatives in China, Vietnam, Hong
Kong, Singapore, Taiwan, Japan, Ghana, South Korea, Denmark and France by building and operating hundreds of
Masada municipal solid waste-to-ethanol production facilities in these countries.
Masada, headquartered in Birmingham, Alabama, has been the world's leading provider of municipal solid waste-to-
ethanol technology for the past 14 years.
China alone generates enough household garbage to supply 690 Masada-type waste-to-ethanol facilities with the
feedstock needed to produce billions of gallons of fuel-grade ethanol annually for the country.
Best know for his invention of power saving technologies for handheld devices and notebook computers, Robert H. J.
Lee has served as the chairman of the board of directors of BBV Vietnam S E A Acquistion Corporation-Bearer Shs in
Hanoi, Vietnam since September 2007 and is a managing partner of Bantry Bay Ventures-Asia, LLC. Lee is also a director
of Bantry Bay Ventures-Asia, LLC's Chinese investment, Taiyue Coal Trading and Transportation, Inc.
Lee served as the chief executive officer of TeleWeb, Inc., which was one of the first outsourcing call centers in China.
He is a former managing director of 2M Invest, a Danish venture capital firm. Lee founded and served as chairman, chief
executive officer and president of i-Planet Inc., which developed internet server technologies.
Lee founded PicoPower Technology in 1991 and served as the company's CEO for three years. During his tenure at
PicoPower, Lee's invention of power-saving technologies for handheld devices and notebook computers turned PicoPower
into a US$100 million revenue company in 4 years and gave the company a 90% + share of worldwide notebook computer
chipset market.
"This is a historic moment for China, Asia and the rest of the world," said Lee.
"This partnership allows us to safely dispose of the Asia's municipal solid waste in a smart way and produce billions of
gallons of clean burning fuel-grade ethanol in the process."
Masada developed its internationally patented CES OxyNol waste-to-ethanol process by building upon the cellulosic
ethanol processes developed by the Germans during World War II.
With the Masada-Lee partnership, Masada will have waste-to-ethanol facilities in various stages of development in three
different countries and exclusive national licensing agreements in twelve additional countries.
"We are excited to have Robert H. J. Lee as our leader in China and Asia," said Donald V. Watkins, Masada's chief
executive officer. "He has broad international business experience and a clear vision of how to turn Asia's waste streams
into clean, renewable fuels. We are extremely proud of this partnership."
SOURCE: Masada Resource Group LLC
CONTACT: Mr. Donald V. Watkins
Chief Executive Officer
Masada Resource Group, LLC
+1-205-558-4665
FAX: 1-877-558-4670
info@masada.com
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