Rspca's Radical New Approach To Rehoming

RSPCA NSW Taking a Radical, New Approach to Rehoming!

MEDIA RELEASE

September 18 2009

RSPCA NSW's latest appeal hit households this week and focused on the upcoming
RSPCA Care Centre an adoption centre and outpatient vet clinic that will be
opened in Rouse Hill by the end of this year.

The RSPCA Care Centre aims to rehome more animals in a welfare-friendly environment and to educate the community about responsible pet ownership.

"Ultimately our goal is to decrease euthanasia and increase adoptions. The Care Centre is an exciting new concept and avenue which will allow us to do this," said RSPCA NSW CEO Steve Coleman.

"Many people actually avoid coming to shelters because they find the experience too emotional. RSPCA Care Centre Rouse Hill will be about celebrating the responsible pet choices of our supporters."

"Integral to this project is the care and protection of animals. As the RSPCA, we are subject to scrutiny and we must be exemplary in our commitment to animal welfare. We have created an environment where animals come first. You will never see puppies in the window at Rouse Hill."

Every animal will be transported from the Sydney shelter at Yagoona. Like all RSPCA animals, the Rouse Hill animal residents will be desexed, microchipped, behaviourally tested and vet checked. The RSPCA will also be providing a range of animals of different sizes and ages (not just cute puppies and kittens), and the staff will be RSPCA accredited. The RSPCA has also set up a blog to track progress of the development; you can view it at www.RSPCAcarecentre.blogspot.com

To make this successful, RSPCA NSW is asking supporters for donations for the care and transport of animals to the Care Centre. The RSPCA hopes the centre will be a collaboration between the organisation and its loyal supporters that they are urging to come on board as founding partners in the exciting new venture. For more information or to donate, go to www.rspcansw.org.au or call 1300 777 221.

The goals of the RSPCA Care Centre:

* Decrease euthanasia by increasing adoptions
* Promote responsible pet ownership through education
* Provide expert advice that is accurate and in keeping with our policies
* Provide a service that is of the highest standards for both Animal Welfare and
Customer Service.

Media Contact:
Michelle Minehan, RSPCA NSW Media Manager
E: [email protected]
P: (02) 9782 4482
M: 0413 622 020

www.rspcansw.org.au


SOURCE: RSPCA NSW