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MEDIA RELEASE
February 2010
Find your Pawfect Match this Valentine’s Day
The RSPCA and Hill’s Pet Nutrition aim to
find loving homes for 50,000 cats and dogs
in 2010, kicking off with an adopt-a-thon this
Valentine’s Day weekend, February 13 -14.
The “Find Your Pawfect Match” campaign is
encouraging people to visit RSPCA shelters
nationwide to meet the many wonderful
animals looking for love.
The big post-Christmas influx of cats and
dogs has meant that many beautiful animals
desperately need loving homes.
The RSPCA’s National President, Lynne Bradshaw, says introducing the Pawfect Match
campaign during the month of love is a timely reminder to people that they need to assess
their compatibility with a pet as seriously as they do a potential partner.
“Just like people, animals have varying needs and personalities so it pays to make sure that
the pet you bring into your life will fit in with the lifestyle you lead,” says Mrs Bradshaw.
“Do you have the time to walk a particularly energetic dog every day? Do you need a cat
that will get along with your young children? Are you looking for a cat or dog to just keep you
company?
“Our local adoption centres are full of many wonderful animals eagerly awaiting a new home.
From our experience, owners and pets tend to choose each other so for many it could be a
case of love at first sight.”
Supporting the campaign is Hill’s Pet Nutrition, which generously donates pet food to feed
every cat and dog awaiting adoption at the RSPCA. Brett Henshaw, Hill’s General Manager,
says the company wants to celebrate its longstanding partnership with the RSPCA by
helping the organisation to achieve its goal of increasing animal adoptions by 20 percent this
year.
“Hill’s is passionate about helping to enrich and lengthen the special relationships between
people and their pets,” says Mr Henshaw.
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“The Pawfect Match campaign is an ideal way of celebrating and recognising that bond.
“Research has shown that pet ownership has many physical, mental, emotional and social
benefits for owners too, including reduced blood pressure and enhanced self esteem in
children and teenagers. It really is a win win situation for all involved.”
Everyone is invited to take part in fun activities during the adopt-a-thon weekend on Saturday
13 and Sunday 14 February at RSPCA shelters across the country. There will be
giveaways, face painting and ‘meet our pets’ tours as well as the opportunity to adopt a pet.
or for more
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Ends-
MEDIA NOTE:
For further information, interviews with Lynne Bradshaw
(RSPCA Australia
President) or RSPCA spokespeople and images please contact:
Lara Irvine or Nicole Gentle
Write Away Communication + Events
Tel: 02 9978 1400 Email: lara@writeaway.com.au or nicole@writeaway.com.au
About Hill’s Pet Nutrition
Hills Pet Nutrition has been a proud supporter of the RSPCA for more than 10 years, sponsoring
campaigns such as the Million Paws Walk. Hill’s generously donates Hill’s Science Diet, the
number one vet recommended choice in the pet food category, to feed all of the dogs and cats
awaiting adoption in every RSPCA shelter throughout the year.
About the RSPCA
The RSPCA is a community based charity that works to prevent cruelty to animals by actively
promoting their care and protection. Among its many activities, the RSPCA amends and develops
legislation to protect animals, provides
education and training about the care,
protection and
treatment of animals, as well as operating veterinary clinics.
NEWS 
